When creating your informational videos for your business, it’s just you and your camera ( and maybe a camera operator). You may be tempted to not give your outfit a second thought before hitting record but you need to. When you post a video online, it is representing you and your brand.
Instead, take a few moments to think about what you are wearing, how your makeup and hair look and the backdrop of your video.
- Dress in colors that contrast, but compliment, your back drop. If you are on a white wall, wear vibrant or dark colors. If you are on a darker back drop, definitely go bright so you don’t blend in with the backdrop. Select colors that bring out your eyes or give you a beautiful glow!
- Wear solid colors or very small print. You don’t want the fabric print to overwhelm you or distract from your pretty face.
- Avoid wearing sheer clothes without proper undergarments. The set lights will cause white or very light fabrics to be see-through.
- Avoid low cleavage. Again, we want to avoid distractions from your message!
- If a wide angle shot is being taken, avoid short skirts or dresses.
- Remember, the camera adds 10 pounds so wear your most slimming outfits.
- Wear simple jewelry. Anything that creates noise will be picked up on camera. Avoid chunky jewelry with too much bling. The lights will reflect and potentially blind your audience (kidding but the reflection is distracting)
- Make sure what your wearing is clean, free of lint and holes.
- Make sure your bra strap isn’t showing.
- Speaking of bras, is your bust smooth or do you have the distracting lines of a misfit bra? Or worse, no bra at all?
- Are your nails done? If you are demo-ing a product or you talk a lot with your hands, your audience will catch the sight of chipped nails or worn polish. Either remove it, redo it or add a top coat to camouflage the damage.
- Final outfit check, does your outfit match your brand?
Let your personality shine through within the limits of these guidelines for your most polished business videos.
If you are like me and need some visual aids, take a look at the outfit ideas for each style personality below.
Be sure to share your outfits and videos with our super awesome community on Facebook! Ask questions if you need any help!
What is your on-brand business style?
TAMMY GIBSON, founder of A Mom in Red High Heels, is your partner in personal style. Become a VIP to stay in touch with Tammy and get the latest advice on how to create a personal style that you love!