Is Dry Shampoo OK to Use On A New Keratin Treatment?

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Linda writes in with an excellent question about keratin treatments: “Considering keratin treatment in June. Can I use dry shampoo during the 72 hr post-treatment? My stylist says yes but some sites say no.” Knowing from personal experience that waiting 72 hours to do anything with your hair after certain types of keratin treatment is [...]

Pure Brazilian Keratin Smoothing System Is Put To The Test

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It’s time for another Keratin Treatment test! I drove to Santa Monica last week to meet up with my friend and keratin treatment specialist, Jordana Lorraine. We were going to test a keratin treatment that neither of us have used in the past. My hair hasn’t had a keratin treatment for at least 18 months [...]

Keratin Treatment Companies Address Safety Concerns

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Keratin Treatment Specialist Jordana Lorraine shares safety information from the newly-formed Professional Keratin Smoothing Council.

Client Review: Formaldehyde-Free Brazilian Blowout ZERO

frizzy hair needs Brazilian Blowout Zero

When Brazilian Blowout announced their new product, Zero, without so much as a trace of formaldehyde, I was ecstatic!  I wanted to try it right away, and I was dying to know how it compared to the Original (find out here.)  I took a class (stylists, check schedule here,) and set about trying it out. [...]

Keratin Treatment 9-1-1: Too Straight, Too Flat! Now What?

Carly before keratin hair treatments

Brazilian Blowout and keratin treatment expert Jordana Lorraine gives advice to a reader who has had trouble finding the right balance for her hair.