
Win a $100 Shopbop gift card for Juicy Couture!
I love Juicy Couture because I think it’s a very wearable line for moms, plus the brains behind the brand are 2 brilliant and gorgeous moms! While I personally am not a huge fan of the velour track suits that made the brand famous, I do love the casual styles found in the brand’s collections!
If you had a $100 Shopbop gift card, what would you get?
Maybe something from the Juicy Couture terry collection, just in time for summer? Whatever you’d get, I want to know!
Enter to win a $100 Shopbop gift card by commenting below to tell me why you love Juicy Couture and which item you’d get from Shopbop. It’s that simple!
Keep reading to learn more about the brand and the contest details.
The Founding of Juicy Couture
In 1994, Juicy Couture co-founders/designers and residents of Pacoima, California, Pamela Skaist-Levy and Gela Nash-Taylor (wife of Duran Duran’s John Taylor) started selling maternity pants, creating their own fashion label, Travis Jeans.
Skaist-Levy and Nash-Taylor changed the name to Juicy Couture in 1996 as they shifted their focus to high-end girly apparel, more affordable to the general public than other major labels.
Skaist-Levy and Nash-Taylor spread brand awareness by sending completed designs to celebrities, such as Madonna, who is credited with turning the velour tracksuit into a trend. Madonna’s tracksuit had “Madge” embroidered on it, and once Madonna was spotted wearing it in 2001, Juicy Couture quickly became a known brand.
In 2003, Skaist-Levy and Nash-Taylor sold the company to Liz Claiborne Inc.
Juicy Couture Today
Today, Juicy Couture has its hands in everything it seems — from perfume to socks to toiletries and even dog accessories.
Recently, Juicy Couture has undergone creative leadership changes instigated by Liz Claiborne Inc. CEO, William L. McComb. Juicy’s co-founder-designers are switching to non-operating creative consulting roles at the company for the final year of their contract. Skaist-Levy and Nash-Taylor are already looking into starting up another lifestyle collection once the non-compete clause of their contract ends.
So who will reinvigorate Juicy Couture? Erin Fetherston has been tapped as guest designer and creative consultant, according to WWD. Beginning May 1, Fetherston will design the Juicy Couture line’s summer-fall 2011 and holiday 2011 collections. There are also plans for Fetherston to roll out a few exclusive limited edition pieces for holiday 2010.
How to win a $100 Shopbop Gift Card
Now that you know a little more about Juicy, hopefully you’re prepped to share why you love the brand!
Because when you comment on this post telling us why you love Juicy Couture and what you’d get from Shopbop, you’ll automatically be entered for a chance to win a $100 Shopbop gift card.
To get more bang for your buck, be sure to check out Juicy Couture sale items or use a Shopbop discount code.
Deadline to Enter:
I’ll be randomly selecting the winner from a pool of the most creative responses. Contest ends May 14, 2010, at 11:59 PM EST.
US Residents only, please.

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I like juicy because they are a very young and hip brand. If I got this gift card I would use it on a LAMB bag possibly.
like the style and would give this to my niece and she can pick
I like Juicy Couture because it is comfy and stylish. I like the Tee Dress with Pleated Woven Hem
I may be a “mom” but I still love to look fabulous and that’s why I like Juicy Couture. I love to have the Terry Snap Pocket Pants…they look uber comfy and would be great for summertime!
Once the spit-up and vomit come out of my clothes and hair, I am in desperate need of some Juicy Couture! With all the great styles and especially those gorgeous shoes, especially those flats, which these constantly moving pair of feet of mine need, I could feel like my old girlie self shopping at Juicy Couture for this win! Here’s hoping you’ll feel the same way and pick my entry. Thanks again for having this contest.
Juicy Couture has such fun clothing and can be worn on almost every occasion! I would get the Paige Denim jeans!
I love Juicy Couture because it’s all comfortable, and I would get the Juicy Couture Drop Shoulder Dress.
I would love to use the $100 towards the Juicy Couture Fairfax Tote!
I am in love with Juicy Couture brand because it is trendy!
I like the Choose Juicy Fleece Hoodie
following on twitter
I love juicy couture because their clothing is fun, comfortable and fashionable.
I would get the Juicy Rhinestuds Tank in black
I agree that I’m way more into their casual clothing, and not so much the velour suits. Juicy Couture has quality clothing, that is never boring, and can be worn for several types of outings. I’d get the Cropped Ruffle Cardigan or the Ruffle Tank.
I love Juicy Couture because if you wear their beautiful clothes, you know no one else will be wearing anything quite like you. They have a vibe of the perfect amounts of cuteness and uniqueness!
I would choose the BB Dakota Hadley Romper.
I love Juicy because their clothes are comfy! I would use the gift card to get the Juice Coture Short Sleeve Tee Dress in black
I love Juicy Couture because it makes other Couture look dry and other juicy stuff look shabby. If its not Juicy AND Couture, I’m not interested
The Lace Up Denim Leggings and the Petal Flower Flip Flops would look great on my granddaughter. She likes Juicy Couture because it’s fun, comfortable and well made.
This clothing line is cute and fun! I would get some new shorts!!
I love the story of how Juicy Couture began– two friends were unable to find the “perfect tee shirt,” so they made it themselves. To me, Pamela and Gela are celebrities just like the stars they’ve dressed over the years. And when I need a perfect tee shirt, I know what line to go to first!
I love juicy because their line is so feminine. I’d use it toward the long dress with crochet
I love juicy couture because their clothes are stylish, yet comfortable, and they have such cute detailing. I’d use the gift card to get the Plaid Cover Up.
Juicy Contour has the best clothes ever! I really like their jeans.
Juicy is one of my favorite brands ever! I specifically relaly love the Choose Juicy Fleece Hoodie and the Luxe Terry Off Shoulder Dress!!
I like the brand for it’s innovative styles which pleases my Lady! And she loves the Juicy Couture Colorblock Terry Emma Dress
i would want Plaid Cover Up
Juicy Couture track pants, would be something I would love to win!
I love Juicy Couture because everything’s comfortable. I’d get the Juicy Couture 3/4 sleeve tunic.
I’m with you on their velour, but I recently got a top from them that is so flattering, I can’t help but love their line! I would pick the Cropped Denim Leggings on shopbop.
I Love Juicy Couture because of the Huge selection of shoes, bags, jackets and everything between.
Juicy Couture
Yoyo Jelly Ballet Flats
Style #:JUICY21730
i love juicy couture and i might get the Juicy Couture
Camo Terry Tank Dress
I like them because they always have awesome styles!I would pick the terry shorts!
ardelong2(at)gmail(dot)com
I would get the Juicy Couture fleece hoodie! I love Juicy because it’s fun, modern, and playful!
I would get a comfy, stylish dress to wear on my search for employment. I love all juicy products!
I love Juicy! I’ve gotten their emails for years. I think my favorites are the handbags. Cute, cute, cute!
I love juicy because it’s so comfy and fashionable. I’d probably get the Juicy Couture
Camo Terry Tank Dress.
rsgrandinetti@yahoo(d0t)com
I love Juicy for their modern, stylish, chic, and versatile clothes and the way they design with a “real” woman’s figure in mind. My favorite item would have to be the Tiered Ruffle Dress, which I’d actually love to get for my sister as a gift for her birthday next month. Thanks!
http://www.shopbop.com/tiered-ruffle-dress-juicy-couture/vp/v=1/845524441860379.htm?folderID=2534374302030026&fm=browse-brand-shopbysize
I love Juicy because it’s so wearable!Just great looking styles. I would stock up on tanks!
I love Juicy because the clothes are fashionable and trendy without being over-the-top! I love the Terry Zip Up Romper.
Juicy Couture offers me high end style, but not at high end prices. I would get the Juicy Couture
Cropped Denim Leggings. Thanks
I’d get the Juicy Couture Mochi Print Tunic.
I like Juicy Couture because they have such cute and current styles. I would like to try the 5 Pocket Denim Leggings (have no idea if they would look good on me, but I want to try!)
They have such a huge variety.
I’d get some new dresses and skirts
Something new for myself after a year, would be nice!
This contest is closed. Winner announced soon!