Macy’s is Asking America to Believe

Macy’s wants everyone – from the most enthusiastic to the most cynical- to Believe in and embrace the holiday spirit of love and charity.

Writing letters to Santa Claus is an age-old Christmas tradition for children all over the world. Macy’s is collecting these letters in a special Santa letterbox at all Macy’s stores. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation. The Believe Meter will measure America’s belief, based on our collective spirit – including the amount of letters received and other current events that reflect the season’s generosity.

At every Macy’s across the country, there is a mailbox to collect letters for Santa. Bring your stamped letter, addressed to Santa Claus at the North Pole, and Macy’s will mail them off for you! Together, you and your child can make a difference with Macy’s!

Watch this video for more information. It’s a good one to show your kiddos to help explain the event.