Lauren Luke, a YouTube celebrity, mom and owner of her own makeup line, was featured in a Real Moms Real Beauty interview here not too long ago! Now Lauren is selling her line, By Lauren Luke, in Sephora! I couldn’t be more thrilled for her!
Recently there was an event in Times Square celebrating the launch of the line at Sephora and we got the inside scoop from the lovely Charu of Butterfly Diary!
“You may have heard of Lauren Luke, the 27 year old English single mom who’s become somewhat of a You Tube sensation ever since she started uploading her makeup tutorials from her web cam in her bedroom. Lauren’s success has showcased the power of new media, and given her You Tube videos over 50 million viewers and 240,000 subscribers across 70 countries! Lauren has a great sense of humor and her accent trips me up. Check out her new “Vintage Glams” palette makeup tutorial HERE.
Last week I attended a lovely event that brought Lauren to the newly opened Sephora in Times Square (42nd and Broadway) so she could talk about her new makeup palettes and the thrill of owning her own beauty line. She was delightful (her accent is enormously warm, funny and appealing at the same time) and spoke about how exciting it was to launch her new makeup palettes and how she’s been pinching herself to see if this was all real or still a dream.
The new Sephora store was a great setting for Lauren to talk about her line. The effusive yet elegant beauty maven talked about using the versatile palettes for every day and evening glam use. The lovely lady was giggling and signing all her palettes with a fuchsia marker and was literally having a makeup field day.
The press managed to sneak a preview of the new store a few hours earlier than the general public, which was itching to get inside to see Lauren. See the line outside!
In fact, we really do love Lauren’s new palettes. They are as chic as Taylor Momsen and as compact as a Mini Cooper – each palette contains the essential needful from an eye shadow primer (in two shades: Nude Slip Light and a Nude Slip Dark); three eye shadow shades, a blush, two lipsticks and an eyeliner.
Lauren said she had great fun designing these and picking out the colors but she did work with a design team for the packaging, which she thought was quite wonderful.
Here are the different palettes of By Lauren Luke ($32 each):
• My Smokey Classics: The emphasis is on the smokey eye, of course, flushed cheeks and luscious lips.
• My Vintage Glams: the spotlight is on glam eyes, pinched cheeks and gorge lips.
• My Fierce Violets: you guessed it — purple is the color of the palette. I love the dark lip colors in this ensemble.
• My Sultry Blues: blue eye shadow brightens the eye and the maroon lippies lend pout infrastructure to this luminous look.
• My Luscious Greens: you don’t have to be Kermit to sport green; it’s very in for the summer and fall. Create an aura of mystery when you sweep some green powder over your paupieres.
Without a doubt, this should be part of your makeup wardrobe for any season. Her new collection is at www.bylaurenluke.com; Sephora.com and at the new Times Square Location at 42 and Broadway exclusively. They will roll out to 135 Sephora locations nationwide in September, at which time Lauren will unveil new versions of each kit and introduce a new lighter lip gloss in pink called My Glossy Lips.”
Congratulations Lauren on your continued success! I can’t wait to see your palettes pop-up in my local Sephora!
Thank you Charu for great event coverage! What a great way to spend an evening!
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