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California Casual Style: Lauren Conrad Partners with Kohls
By Tammy | October 14, 2009
You all know who Lauren Conrad is, right? Famous for The Hills and her young Hollywood fashion inspirations. Lauren worked the Fashion Shows in LA last season but I remember hearing comments about the costly price of the simple designs. The designs and prices didn’t seem to translate well into everyday life, even for Hollywood. When she put a stop to production in March of this year, it was rumored that, “Lauren is going to revamp her line and design with more high-end fabrics . . . things she couldn’t do the first time around,” a source close to Conrad said. So, instead of revamping the line and doing more high-end, Lauren became more realistic with her line and the economy.
LC Lauren Conrad is now a a contemporary lifestyle brand offered exclusively at Kohls.
“Partnering with a successful national retailer like Kohl’s supports my mission to make great clothing accessible to young women everywhere,” said Lauren Conrad. “The collection is a reflection of my personal style and will offer fresh, California Casual designs at an affordable price.”
I expected, after reading that comment in a Kohls’ press release, that the collection would be found in the juniors department. I began to wonder if my local Kohls hadn’t started carrying the line yet when I couldn’t find it. Asking a helpful associate put that idea to rest. Behind Simply Vera Vera Wang, the staple high-end of Kohls’ women’s department; behind Daisy Fuentes and Elle, I was directed to LC Lauren Conrad (I guess maybe the brand has to prove itself to move up in floor space!).
I was actually pleasantly surprised by what I saw from LC Lauren Conrad. The styles and cuts of Lauren’s collection were right up my alley. I love a slouchy top, a simple cut on a dress that can be layered over leggings or worn alone; a boyfriend blazer that is cut short so it doesn’t fall at the hip line accentuating my widest point. I tried on several pieces and if budget would have allowed, I think I would have purchased every piece!
I ended up taking home the most versatile piece for my wardrobe, the Brushstroke Sheath Dress. I love the detail of the back zipper, which adds a little edginess to the simple design of the dress. I bought the dress in Teal (called Paint Blue). I plan to wear it over leggings with boots in the cool weather. I could even layer a long sleeve tee under it. On warmer days, it will be a fun piece to wear with strappy sandals!
The dress I really loved for the feel and detail of the neckline was the Watercolored Ruffle Dress. This dress is flirty, lined and in red, would love fantastic with my red Vivienne Tam boots. I hesitated to purchase it as the stock belt that accompanies the dress was too large for me and hung with the bad fit. It obviously wouldn’t do and my buying the dress would mean buying a belt to go with it. So, I left it hanging on the rack. A few days later I went back to get it and my size was gone. I see that sizes are also limited online so if you try this dress and love it, get it! You can always buy a belt if you have the same problem I did. I’m not giving up on the dress. If I see it again in my size, I will own it!
I think Lauren did a great job with this collection. Realizing, of course, that her slouchy tees,, distressed boyfriend jeans and flowing styles may not appeal to everyone’s fashion likes, I do think if you embrace the “California Casual” style that Lauren worked to create, then you will love this collection.
Retail prices range from $20 to $60.
WIN IT:
$25 Gift Card to Kohls
I want you to find a LC Lauren Conrad piece that fits your needs at Kohls! If you don’t, enjoy a bit of shopping on A Mom in Red High Heels anyway. Maybe start some Christmas shopping or stock up on some winter basics!
How to Enter:
Leave a comment sharing your personal style. Are you a California Casual kind of gal like Lauren and I are? Do you prefer Prim & Proper looks, focusing on tailored cuts? Are you a Rockin’ Roll girl, loving the wild side of fashion? Do you shop Feminine Florals and Ruffles? Could you be considered a Frumpy Mommy, sticking to your sweats and baggy tees (I hope not, but recognizing it is the first step to change!)?
Whatever your style preference, please comment on it below. Winner will be selected at random, using Random.org, from the valid entries.
Deadline to Enter:
October 21 at 11:59 PM PT
US Residents Only, please.
(gift cards)
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Topics: Contests and Events, Fashion | 31 Comments »
October 15th, 2009 at 6:39 am
I LOVE the new LC Lauren Conrad line. There is not one piece in this line that I wouldn’t wear. I guess it’s hard for me to define my style right now. I’m pregnant, so I’m trying to have style in spite of that. I love the California Casual look, but I’m also really into versatile dresses that I can wear to work, yet wear home or out to dinner, too. I guess I want my style to be “Stylish Working Mom” and I hope I”m achieving that!
October 15th, 2009 at 6:46 am
My style is boho punk
October 15th, 2009 at 8:52 am
I think I am ‘Comfy/Proper’ or I guess you could call it ‘Casual Proper’. I am definitely casual but I do try to stay away from frumpy. I can’t help but love a great pair of jeans and a flattering fitted tee. That is my daily uniform but I enjoy it and feel comfortable. So, sue me. I do need to accessorize better though. With a young child, I am afraid he will pull something off of me and ruin it. I love the Dress you found. So great! Good luck finding your size!
October 15th, 2009 at 10:05 am
I would say I’m a california casual type of gal!
October 15th, 2009 at 10:46 am
I just saw her line last week at Kohls and I love it! There are some adorable dresses and tops!
My style is pretty classic, although I’m at the point now that I find myself torn between looking too matronly in stuff I find in the women’s section and feeling dumb looking at some of the nicer stuff in the juniors department. Her stuff is the perfect in-between
I don’t have to look like an old washed up Mom and I don’t have to wear stuff that a teenager would wear 
October 15th, 2009 at 1:23 pm
Lauren is going places! Her pieces look great. They have that Anthropologie feel, which is always a good thing.
-meream
October 16th, 2009 at 3:31 pm
mmm probably the feminine with a good helping of casual
October 16th, 2009 at 9:58 pm
My style… that’s a tough one. If I had my choice I’d be in comfy jeans and a cute tee, usually with a pair of flip flops. If I’m getting a little dressier I go jeans and cute girl shirt. When its work, I’m classic all the way. I’m mainly California cas. (with a tiny bit of frumpy mom on occasion – I confess).
October 17th, 2009 at 8:04 pm
I like to think that I am California Casual but I really need to get some new clothes as I don’t want to be “Frumpy Mommy”.
October 18th, 2009 at 9:28 pm
I don’t really think I have an actual style. I wear what is comfortable and easy. I would choose California Casual but at times I’m sure I come off as a Frumpy Mommy!
October 19th, 2009 at 12:53 am
I love Lauren, but couldn’t afford her previous line, so I was so glad she came out with one at Kohl’s, we have a Kohl’s right next door!. I really like dresses for going out, but really am just a comfortable type. I love the jeans and t-shirts. I guess I have a more rocker style.
October 19th, 2009 at 1:02 am
I wouldn’t consider myself stylish, as I have 2 active kids. But when I am able to escape, I would choose California Casual, tho I probably look like frumpy mommy when i’m with them
October 19th, 2009 at 1:47 am
I think this is a much better fit for LC’s line!
My style… I would call it urban girly or something. Sort of casual but with feminine details and a bit of a rocker vibe. I love Sienna Miller’s and Kate Moss’ style – I don’t have the same figure, but I love the way they dress!
October 20th, 2009 at 7:02 am
I’d love to try the new Lauren Conrad line. My daily style is more on the lines of yummy looking yoga clothes but on the weekends I’d like to be more “in style”.
October 20th, 2009 at 3:07 pm
I’m definitely a California Casual kind of gal, as long as that includes jeans and a stylin’ tee!
October 20th, 2009 at 3:14 pm
Have to say I am a combination of a lot of the styles. I have been told that I have an eccletic style so.. here would be my picks..
California Casual / Prim & Proper / Frumpy Mommy…as for the Frumpy Mommy…I’ve been sick for a week and I don’t even match today so you just have to call it what it is!
October 20th, 2009 at 3:21 pm
I mix it up quite a bit – one day edgy, the next preppy. Depends on my mood for the day.
October 20th, 2009 at 5:14 pm
I love pretty much everything at Kohls and am so excited to read about this line! I would say my personal style is Boho Ballerina Classic (I have no idea what that means, by the way.. But no other way to describe!) I love classic structure, with a twist. If Natalie Portman and Kate Hudson combined their style…that would be it. (Come to think of it, they both have no boobs- like me… Maybe that’s the connection?)
October 20th, 2009 at 6:21 pm
I guess my personal style is a little bit of staying comfy and a little bit of hoping to look good!! I love Kohls and hope Lauren Conrad’s line does fabulous!!!!
October 20th, 2009 at 7:03 pm
I’m definitely California Casual, and I am absolutely LOVING LC’s clothing line!
October 20th, 2009 at 8:49 pm
Can I be an Arizona Casual girl instead?
My outfit of choice is typically a pair of dark wash jeans, a cute top, and boots (or my El Naturalista clogs…they are the BEST).
October 20th, 2009 at 9:50 pm
I like the feminine florals and ruffles.
October 21st, 2009 at 2:33 am
I suppose I’m a bit California Casual!
October 21st, 2009 at 2:24 pm
I’m afraid that I am Frumpy Mommy at the moment!
Perhaps LC’s line at Kohls could change this!
October 21st, 2009 at 8:39 pm
I’m definitely a frumpy mommy–especially now that I’m so pregnant! I could really use a new wardrobe once this baby arrives!
October 21st, 2009 at 8:43 pm
I would describe my style as Eclectic / Glamorous Chic. My fav brands are Free People, XCVI and Theory. I always find awesome stuff on the sale racks at Kohls!!! I love Kohls…
October 21st, 2009 at 8:46 pm
I’m all of the above. Just depends on the day, where I’m going and who I will be with. I love dressing casual, a pair of skinny jeans & layered t, I love getting totally chic, tailored is fun for the right affair, sweats are girls best friend when laying around the house on a cold day.
Thanks for the great preview on the new line!
October 21st, 2009 at 8:48 pm
Glam chic… I love red lipstick and high heels but adore my jeans & hoodies too… So a little bit of everything!
October 21st, 2009 at 8:55 pm
I love casual clothes (jeans & tees), comfortable fit. But I also love old-fashioned feminine clothes, I guess I am as eclectic in my clothes as my decorating!
October 21st, 2009 at 8:59 pm
I am not sure what my style is..maybe preppy/casual. I like clothing that is fitted but, I also like to be comfortable. I am not big on trends at all…(okay…maybe in shoes and accessories).It really just depends on the events of the day. Thanks for the chance!
October 22nd, 2009 at 9:07 am
Our Winner:
Random Integer Generator
Here are your random numbers:
17
Timestamp: 2009-10-22 16:03:11 UTC
Congratulations Connie! I hope you find something fun for yourself