Your Business: Spa Heroes®
Brief Description of Your Business:
Spa Heroes is a new monthly beauty subscription service delivering ONLY 100% toxin-free products. We deliver one-full size, first-run super fresh product for face, body or hair that’s packed with natural Superpower ingredients that activate your body’s very own beauty superpowers like cell regeneration, moisture retention, and the glow of good health. We are completely committed to helping women use beauty products that don’t compromise their health. And – thanks to our inside track with the spa world, subscribers enjoy a discounted price on monthly selections – up to 60% off – and the luxury of the some of the spa world’s most effective products delivered right to their door.
Do you have children?
Yes, I have a 5-year old son named Charles.
What was your inspiration to start your business?
Spa Heroes was inspired by three values. First, I believe in quality over quantity when it comes to skincare and beauty products (and most anything). Second, I believe that what we put on our skin affects our overall health, and so I wanted to discover and share the most effective face, body, sun and hair care products that are completely free of toxic ingredients. Last but not least, since cosmetic ingredients aren’t regulated in the U.S., I wanted to offer an easy to use ingredient intelligence guide to help everyone make smart product selections.
What is your trick to staying laser focused in your business?
It’s not easy, because there are so many ways to approach growing a business. I think the trick is to determine a direction, focus and then be comfortable pivoting. Once I realized that I could change direction if necessary, it helped me feel comfortable focusing on one direction until it came time to pivot.
Any tips for balancing a business and your personal life?
In the spirit of quality over quantity, I make the time I have with my family count. There is not that much of it since this is still a growing business. But the time I do have I make count and I work on being present with them. I’ve also started to take business calls on my mobile phone so I can head out for a brisk walk. Because I’m in the health and wellness industry, I tell the person I’m on the phone with that I’m out for a walk. As it turns out, I have great, energetic and productive conversations on these business walk-and-talks. I also find social media very helpful in keeping up with friends and family. I love that I know what’s going on with them and I can share my life even though we may not have much time to get together.
What is your favorite beauty product to bring along when you travel?
It’s got to be Bottega Organica’s Extra Nourishing Face Formula. I’m actually on a plane right now and have it with me to put on my face, lips, neck and cuticles. It is a multi-tasking all natural balm that protects skin from the elements and nourishes it with all-organic olive oil, shea butter, and anti-aging sage extract from their farm in Italy. And the vanilla scent is beautiful and comforting during travel.
Tell us about the outfit that makes you feel confident and beautiful.
I have a lot of different looks. I grew up in Hawaii so a very light cotton dress with silver flip flops, no make up and a straw hat is probably my most vacation beautiful look. But in the city I love to wear black pants, high boots and a sleek blouse. And I always feel more confident and beautiful with a hat.
What is your favorite online site to shop for beauty or fashion?
I love shopping on Spring – it is a mobile app that gets to know me and what I like. I also love the ‘fewer, better’ approach to fashion and style of Cuyana.
What motivates you to look your best?
My mom was a very beautiful woman who took great care with her health and how she looked. I just grew up valuing self-care. Growing up with her as my model it just comes naturally. But I also know that health reflects beauty. So I understand that there is a direct correlation between how healthy I am and how good I look.
As an entrepreneur, “Me Time” is limited… what are your time saving beauty tips?
Whenever I feel like I need a massage but I don’t have the time, I draw a hot bath and mix in salts and essential oils and soak for half an hour. It’s a quick re-set and also helps if I’m having trouble sleeping. I get regular facials with my esthetician of 15 years, but with less me-time since starting Spa Heroes, I’ve been using a facemask twice a week in the evening to give my self a mini-facial. It extends the time in between going to get my 3-hour amazing deep-pore cleansing facial that I treasure.
Name one beauty product you can’t live without:
I can’t just name one must-have – but I can name one that is brand new that has instantly become one of my Hero Products. I love the new Eye Serum by Laurel Whole Plant Organics because it’s 100% organic, the ingredient list is a lineup of the top 21 Superpower Ingredients and it has a beautiful scent and consistency. I just can’t begin or end my day without it anymore. Starting March 1st, we’ll have it in the Spa Heroes shop, where subscribers get 15% off.
Heels or flats? Describe your favorite pair.
I like to rock flats more than I do heels. I really can go either way. I feel most comfortable in a black, motorcycle style flat leather boot. But I’m also in love with a pair of Donald Pliner black wedge heels, a gift from my best friend.
Lip gloss or Lip Stick? Do you have a favorite brand/color?
It’s more Lip Gloss than Lip Stick these days. My go-to is Jane Iredale’s Pure Gloss in Iced Mocha.
Confession Time! What is your biggest fashion and/or beauty concern at the moment?
It always has been and always will be about finding and fitting into the right pair of jeans. Thank goodness there are so many styles of jeans. But trends change and jeans are just always a challenge for me.
How can my readers get to know you and your business better?
First, I recommend they sign up to receive our free ingredient pocket guide, a resource I developed to make it easy for anyone and everyone to shop for toxin-free beauty products. By signing up they’ll also receive ingredient updates, beauty recommendations and special deals.
Please share your social media channels:
Facebook – https://www.facebook.com/spaheroessubscription
G+ – https://plus.google.com/u/1/b/116796686953511314429/+Spaheroes/posts
Pinterest – https://www.pinterest.com/spaheroes/
Any additional comments on beauty and style you’d like to share:
We’d love to offer A Mom in Red High Heels readers $10 off their first month’s delivery by entering code REDHEELS at checkout. Hero on!