NEW YORK APOTHECARY LAUNCHES INTERACTIVE ONLINE COMMUNITY CONTEST TO CONNECT THE EXTENDED KIEHL’S FAMILY
*And Offers a Chance to Win a Full Year of Kiehl’s Products*
Kiehl’s has always been on a quest for adventure. And on March 21, the 157-year-old company will introduce “Kiehl’s Open Road” – an interactive community contest with the objective of identifying the single player who can plot the most wide-reaching and adventurous course across a virtual America.
The online challenge was inspired by the spirit of adventure that has long been an aspect of the company’s alternative character. Kiehl’s founding family members possessed fervent interests in racecar driving and motorcycling, piloting stunt planes, and even riding in equine competitions. The online program was created to connect and reward Kiehl’s extended family of friends, patrons, and fans of Kiehl’s products. As legions of loyal customers are served by Kiehl’s staff across the country, the company will challenge fans to see how far they can spread the word. The more friends and family with whom players connect, the more points they will accumulate. Whoever tallies the most points will be declared the top play – with the greatest reward: the ultimate prize of one full year’s supply of Kiehl’s products.
Competing is Easy!
- From March 21 – May 15, 2008, register on www.playtheopenroad.com
- Once you’ve registered and uploaded a photo, begin referring your friends.
- For each friend you refer who enrolls, you receive a point, increasing your chance to win.
- You can watch your very own interactive map grow as friends from across the country sign up.
In addition, as a reward for enrolling, participants will be entered into a weekly drawing in which 10 are chosen at random to receive a complimentary, full-sized Ultra Facial Cleanser – Kiehl’s new ultra-mild, non-stripping cleanser.
In tandem with the launch of “Kiehl’s Open Road” this April, we are taking our service on the road – literally delivering its efficacious skin, hair and body care to college campus up and down the West Coast. The “Kiehl’s on the Open Road” campaign will introduce college students to Kiehl’s iconic skincare formulas, tried-and-true products like Creme de Corps, Ultra Facial Moisturizer, and Lip Balm #1, through a temporary pop-up shop. The company’s staff of Customer Representatives will offer registration stations for participants to enroll in Kiehl’s online contest, The Open Road (www.playtheopenroad.com). The project will put special emphasis on Kiehl’s Ultra Facial formulas – a collection of basic, effective skincare which has long appealed to the younger skincare customer and those looking for a simple daily skincare regimen.
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and passed on through the generations. In addition to Kiehl’s freestanding stores, Kiehl’s products are available at Kiehls.com, by mail order at 1-800-KIEHLS-1 as well as through select specialty retailers.
** I just discovered that several of Kiehl’s products are available at TARGET! Where have I been?? I LOVE the Abyssine Eye Cream! Yeah!
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