The Brazilian Hair Straightening craze has frizzy gals buzzing across the world, sending them out in search of smooth, shiny, manageable hair. But some health concerns came, as it became public, that many of these treatments contained high levels of formaldehyde. In recent years, some (but not all!) treatments used in the US have reformulated as a precaution for both the consumers and the technicians who apply the treatments (and therefore have much more frequent/prolonged exposure). Companies such as Brazilian Blowout and Keratin Complex by Coppola have researched, tested and premiered very effective formulas without formaldehyde. But some people still experience irritation from these products, and naturally want to know why.
Keratin treatment expert Jordana Lorraine has done some research on your behalf! Turns out the bonding agents in these treatments are chemical cousins of formaldehyde. They were chosen because they are effective, but cause irritation in fewer people. However, if a client or stylist is allergic to formaldehyde, it would be a wise choice to steer clear of these ingredients as well.
How would you know? You would likely have gotten a headache, rash or asthma-type symptoms during the dissection unit of Biology class, and/or after using nail polish or spending time in a nail salon. For clients with allergy, sensitivity or particular concern with regard to the hyde family of ingredients, Jordana recommends an alternative which is free off all “hyde” family ingredients.
Our hair loses sheen, flexibility and strength due to age, environment, chemical treatments and heat styling. Recondition and fortify hair with Global Keratin’s natural keratin and botanical extracts; it will be softer, shinier and in better shape than it ever was, even before the elements got to it! Global Keratin Treatment is the most versatile product on the market. It can be used to reduce frizz only while maintaining curls, or to achieve varied stages of straightness–all without formaldehyde or any related ingredients!
Here is an email Jordana received from a client for whom she performed the Global Keratin Treatment on before her summer vacation:
“I cannot thank you enough for my hair!!! AMAZING! I went to yoga…and NOTHING stood up!
I have been in Hawaii where it is beyond windy and humid and I can run my hair into my fingers NO PROBLEM! I just feel so blessed…my hair was a cause of a lot of insecurity…and now I am feeling more confident and am in love with how manageable my hair is…I have not blow-dried it once! It is beach wavy and smooth! My only regret is that I bought a 200 dollar hair straightener [flat iron] a month earlier that now I have to try to sell on ebay or something!!!! THANK YOU THANK YOU THANK YOU! I actually look forward to the next time I have to come in and get it done:) Have a wonderful summer and Aloha.”
It is important to note that Global Keratin makes treatments with formaldehyde as well, so you should ask your stylist to see the bottle before the treatment; it is indicated in boldface on the label. Global’s formaldehyde-free treatment is free of any other “hyde” family ingredients.
So, why would anyone choose to use formaldehyde when an alternative is available? Well, it makes it last longer, and is an inexpensive ingredient. So if you’ve seen some super-cheap deals or too-good-to-be-true promises (6 months’ lasting time, or example) out there on keratin treatments, beware…or at least do your research on the product used and the stylist’s experience. Global Keratin’s formaldehyde-free formula gives brilliant results, leaving hair shiny and smooth. Like other keratin treatments, it relaxes the curl without making the hair stick-straight. Hair which is not naturally curly, but just fluffy/frizzy will be straight and shiny afterward. Most wavy or curly hair can be air-dried into a softer wave after the treatment, or blown straight with a fraction of the time and effort.
If you’ve been considering a keratin hair treatment, but have been hesitant due to rumors it is unhealthy, check out Jordana’s site and/or contact her for a personalized consultation!
Jordana is at Lorraine Colour Bar in Santa Monica, CA.
Direct Mobile Line: 310-922-2645
Two clients of Jordana’s who received the Formaldehyde-Free Global Keratin Treatment:
Before Global Keratin Treatment
After Global Keratin Treatment
Semi-permanent hair treatments are much different than Japenese hair straightening treatments. Learn more about them by comparing the Global Keratin Treatment to the Brazilian Blowout and the Brazilian Keratin Hair Treatment. Whew…no wonder we get confused with all these names so similar! Do your homework, ask questions and make sure you are truly getting the brand and formula you want at the salon!
Looking for an alternative to GKT? Brazilian Blowout™ is now free of formaldehyde and all hyde family ingredients (as of April 2010), as shown on their website www.brazilianblowout.com. Read our report: BIG NEWS: Keratin Hair Treatment, Brazilian Blowout™ in Now HYDE-FREE!
Not ready for the commitment of a keratin treatment? Try an at home anti-frizz system for hair: Living Proof Straight Making Styling System ($34 Value)