Drugstore Beauty Challenge

photo credit: Mel Melcon / Los Angeles Times

In today’s LA Times Image Section, the feature story was “Drugstore Beauty Challenge“.

Quote from the article:
“With traditional drugstore brands incorporating high-end innovations in low-cost product lines, the drugstore is becoming the H&M of the cosmetics world for everyday makeup.”

I don’t know about you but drugstore brands have been the core products in my makeup bag since I started wearing makeup in eighth grade! While I definitely have some brand name favorites available at Sephora or department stores, drugstore brands remain a part of my daily beauty routine.

LA Times sent professional makeup artist Craig Beaglehole and LA Times writer Melissa Magsaysay to a West Hollywood CVS to to try out low-price brands in store and test them for a week. Here are their top picks for “Definite Keepers”:

Foundations:
Neutrogena Mineral Sheers Liquid Makeup $14.49
L’Oreal True Match Super Brendable Makeup $10.00
Maybelline Mineral Power Natural Perfecting Foundation $9.49
Revlon Beyond Natural Skin Matching Makeup $12.99

Blushes & Highlighters:
Prestige Skin Loving Minerals Sunbaked Mineral Bronzing Powder $11.99
Maybelline Expert Wear Blush in Gentle Rose $5.49
CoverGirl TruCheeks Blush $5.99
Revlon Matte Powder Blush in Perfectly Peach $9.99
CoverGirl & Olay Simply Ageless Sculpting Blush in Plush Peach $13

Eye Shadow:
Milani Runway Eyes Fashion Shadows $8.99
Revlon ColorStay 12 Hour Eyeshadow Quad $6.99
Milani Eye Shadow Quad in Earthly Delights $6.99

Lip Color:
CoverGirl Outlast Lipstains $8.99
L’Oreal Colour Juice Sheer Juicy Lip Gloss $8.49
CoverGirl Wetslicks Fruit Spritzers $5.99
L’Oreal Colour Riche Lipsticks $8.49
L’Oreal Colour Riche Lip Liner in Timeless Coral $8.49

Mascara:
L’Oreal Extra-Volume Collagen Mascara $7.99
Maybelline Lash Stiletto $8.49
Maybelline Pulse Perfection $14.99
Maybelline XXL Extensions $8.49
Maybelline Lash Discovery $7.99
Rimmel Glam Eyes Lash Flirt $7.49
L’Oreal Original Voluminous $7.99
L’Oreal Panoramic Curl $9.49

Eyeliner:
Miliani Easyliner for Eyes in black $5.00
CoverGirl Perfect Point Plus eyeliner in black onyx $7.99

In the end, they were suprised to find so many “Definite Keepers”! “Beaglehole’s top picks — products he says he’d use on clients — were Maybelline Lash Stiletto and L’Oréal Extra Collagen mascaras. “When I find a great mascara, I don’t care about the price point. As long as it doesn’t budge and it really works.” He also plans to add the L’Oréal Color Juice lip glosses to his makeup kit to give clients (his include Toni Collette, Elle Macpherson and Lori Loughlin) a super shiny pout for the red carpet.”

All of these products can be purchased at CVS and other drugstore chains.
Read the full story at LATimes.com. You can also read the product reviews to find out why the products were selected as keepers.

What are your drugstore beauty brand favorites? List your favorites (in each of the categories listed above) in the comments below and your choice could be featured in an article later this week featuring A Mom in Red High Heels own Drugstore Beauty Challenge!  If you have a blog or website, please be sure to include your URL so I can link your answer!

Related posts:

1. Department Store Beauty Brands at Drugstore Prices Want to know how to get department store beauty...
2. Holiday Glam with L’Oreal Paris It’s down to the wire now, I mean really,...

Related posts brought to you by Yet Another Related Posts Plugin.