Clarins’ New Multi-Active Day Cream: Skin Care For A 21st Century Woman

Who’s at the top of Clarins‘ list of priorities?  The modern woman who needs to be more like the Energizer Bunny than a human! Charu Suri from ButterflyDiary.com scoped out the new product launch at a recent Clarins Blogger Event.  She fills us in on what it is and what it can do for our skin, plus you’ll learn the key to  applying the product to best treat your skin!

“Last week, I had the opportunity to visit the Clarins office to learn about their latest beauty breakthrough. Actually, they’re calling it THE breakthrough of the year: The new Multi-Active Day Cream is geared for the 21st century woman: one who juggles ten million tasks throughout her day. And let’s face it, who doesn’t feel overwhelmed by the zillion tasks ahead of her? The kids, the laundry, the shopping….even a To-Do List would feel pressured at it all.

To kick off the event, we saw a cute little video called “Une Femme Actif” (Clarins’ first-ever short) on a day in the life of the proverbial Clarins woman (see below). The video encapsulated all the various tasks an average woman performs during the day – leaving NO time at all for makeup and skin perfection!

So it makes sense that the brand brainstormed ways that women could perfect their skin in one step: Multi-Active Day was created by Clarins specifically to address anti-aging concerns through early correction, continuous protection and visible perfection. This means combating wrinkles and putting the “spring” and elasticity back into skin.

How does the product do this? The company claims that Ambiaty extract brings back the “spring” to skin while Hesperidin gives antioxidant protection all day long. Ambiaty Extract can only be obtained from the high planes of Madagascar and is a botanical extract; Hesperidin is obtained from orange peel and is considered “the most powerful and natural antioxidant.”

The product also contains a proprietary time release delivery system (that’s really the key because the time delivery mechanism ensures the skin gets the proper care throughout the day) as well as Quinoa Seed and light-reflecting pigments.

Multi-Active Day comes in the following formulations ($54 each):
Early wrinkle correction cream – for all skin types
Early wrinkle correction cream – for dry skin
Early wrinkle correction cream gel– for Normal to Combination Skin
Early wrinkle correction correcting lotion SPF 15– for all skin types

Available at us.Clarins.com

In addition to learning about this new product, we were reminded about how committed Clarins is to customer service and the art of pampering at makeup counters. When you visit any Clarins counter, you can get a 20 minute complimentary skin time facial treatment that identifies your skin concern and teaches you how to apply the product (apparently the founder, Jacques Courtin-Clarins, did not advocate the art of rubbing the product into skin, but more the art of PATTING the product lightly to prevent future sagging and wear and tear).

I left the event with a great tip on how to prevent scratches on your skin by too much aggressive rubbing (who knew?). Apparently even pollution on your hands can scratch the surface skin if you rub in concentric circles. I’m still trying to master the art of patting product into skin, but it’s VERY tempting to rub. Try it and you’ll see what I mean.

I think every woman out there should take advantage of the free Clarins mini-facial opportunity and learn the technique for herself. After all, actions speak louder than words!”

Editor’s note: Thank you Charu for a fabulous report! I personally love Clarins!
Readers, did you note the fabulous red high heels featured in the video?!

You can follow Clarins on Twitter and Facebook to get the inside scoop on discounts, new products and freebies!

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