Brazilian Blowout, makers of the smoothing treatment that took the world by storm, has a new treatment on the market. In February 2011, Brazilian Blowout premiered “Zero,” a new formula designed to answer the concerns of clients and stylists about formaldehyde exposure while using the original formula. While numerous tests showed the Original formula was safely within OSHA guidelines, some people still wanted to avoid the chemical exposure, and Brazilian Blowout answered their call. See a client’s review of Brazilian Blowout Zero here.
While this new formula answered the public’s call for an alternative treatment, Brazilian Blowout listened once again to their main customer: the stylists! They have improved the Zero formula in several ways, to create new Zero Plus! This new formula is still 100% free of formaldehyde before, during or after the process. It still has NO downtime (no waiting to wash hair afterwards) and smooths out frizz without over-straightening. Some improvements include:
~ A more pleasant consistency and virtually no steam during the process
~ A quicker process, allowing the average service to be as quick as one hour
~ Silkier, shinier results than Brazilian Blowout Zero
~ Promotes volume in fine hair
But don’t trust me, take a look for yourself in these two examples. My associate Allie C. performed the treatment on my fine, wavy hair and I performed it on my client Gina’s medium-textured, thick, curly hair.
Gina’s review: “I am really happy with my Brazilian Blowout Zero+. I have naturally curly hair which I blowout straight a couple times a week. With the application of the BB Zero+, I can have curls and straight hair without frizz. In the past, I’ve tried other straightening products which left my curls limp and straight hair too flat! This is the perfect combination for what I like to do with my hair, no matter which way I wear it. Even this past week with the humid weather rolling in, I’ve had more compliments on my curls than ever. Thank you Jordana Lorraine!”