Brazilian Blowout has just launched a new treatment product, Brazilian Blowout ZERO, in answer to public concern over the ingredients in their original treatment. While testing by the manufacturer, an independent agency and OSHA has shown that the original product is well within safety guidelines, Brazilian Blowout has wisely manufactured an all-new solution that promises to still smooth, defrizz and condition hair, but without any trace of formaldehyde. But does it really stand up? There’s only one way to tell: try the Original and the Zero solutions, side-by-side!
I have done this type of experiment to compare products before, and Brazilian Blowout has always come out on top; but now that it’s Brazilian Blowout vs. Brazilian Blowout, what will happen?
The model has naturally wavy/curly hair with moderate frizz, one-process color, and had a Brazilian Blowout about 3 months ago. She has previously had the Japanese Straightener, and another keratin treatment, so she is the perfect candidate to test and compare results of virtually any smoothing treatment!
I shampooed her hair with the Brazilian Blowout Anti-Residue Shampoo, towel-dried, and applied the Original Brazilian Blowout formula to one side of her hair and the Brazilian Blowout Zero to the other side. I blow-dried and flat ironed both sides using identical technique, rinsed the products out and applied the Brazilian Blowout Acai Deep Conditioning Masque as usual. We were both eager to see the results! I did a loose, simple blowdry first:
Then I took a round brush to it, for a more refined style (this literally took about 3 minutes):
What do you think? Can you tell the difference between sides?
It was raining on Saturday, which is awesome. I intentionally didn’t tell the model which side had which treatment, because I wanted the most accurate feedback possible. She went out that night, and tweeted this the next morning: “Got Brazilian Blowout yesterday from @jordanalorraine. Was fab and – even in the rain – hair looks perfect. Yay!” I agree, YAY!
I checked back in with the model today, and she says hat there is no frizz on either side, but that one side (the Zero side) retained more wave when air-dried, than the Original formula’s side. This could be a pro or a con, depending on one’s preference. Through my Tweeting and Facebooking, I have found someone else who has had the Zero done already, and she says she likes it even better than the original! She feels she has a little bit more body, which of course some people might prefer. That could also be due to stylist technique, which plays a big part in the results. See this post for help finding and choosing a stylist near you, but remember that this is a brand-new product (just released on February 11) so if you are looking specifically for Brazilian Blowout ZERO, you’ll need to speak with the stylist to confirm that s/he has it in stock.
UPDATE: The model has just reported that, after 5 weeks, she can’t tell a major difference between the sides. Her usual routine is a quick blowdry, or to pull it back while wet and let it down later.
UPDATE: After 3 months, the time frame that BB advertises is lasts for (both formulas,) the client reports that both have faded back towards natural, but not completely. The Zero side (she knows which is which now) has regained more of its natural curl than the Original side, but still not all the way to natural. Both sides are still softer and less frizzy than ever before, and very easy to blow straight when she wants to. She stated that when checking air-dried waves to compare, she can see the difference, but that it is mild enough that she chose not to come back to have it adjusted.
CONCLUSION: Brazilian Blowout Zero is a great product for defrizzing, smoothing and making her blowdry easier, for 3+ months in this case. It did reduce curl, but not as much as the Original.
NOTE FROM THE STYLIST: Results will vary based on many factors, such as natural texture and curl pattern, hair condition and aftercare routines. This is true for ANY treatment. if trying to decide between BB Original and BB Zero, the best thing to do is to seek out a Specialist who is experienced with both and book a consultation with them. For more advice on researching and choosing a stylist, see here.
If you are in Southern California, you can enter here to WIN A FREE BRAZILIAN BLOWOUT ZERO!
Jordana Lorraine, Brazilian Blowout Specialist at Lorraine Colour Bar