The company isn’t making a big promotion out of it but Jordana Lorraine and I are because we are really excited! Our favorite keratin hair treatment just got better! Brazilian Blowout™ is now FREE of ALL HYDE FAMILY CHEMICALS (formaldehyde, aldehyde, glutaraldehyde or any ‘hyde’)! This is great news for anyone with a formaldehyde sensitivity or allergy! It’s a safer formula for the stylist, salon employees and clients of the salon, including the one receiving the Brazilian Blowout™!
Does it still cause eye irritation?
Tracy, one of A Mom in Red High Heels’ Mom Panel members and mom of 3, recently received the new Brazilian Blowout™ at the Argyle Salon and Spa in West Hollywood. She only had mild irritation in her eyes and if she just closed her eyes for a few moments, it would go away. She was by an open window and did not wear a plastic eye shield.
If it doesn’t have Hyde-family chemicals, what does it have?
The Brazilian Blowout™ website states, “What makes the Brazilian Blowout™ treatment effective is our use of the Super Nutrient Complex in conjunction with a proprietary polymer system. This combination is what rounds the follicle, smooths the cuticle and repairs any preexisting damage.” The new improved Brazilian Blowout™ is made with a 3-berry formula!
How do we know it’s really Hyde-family free?
The official Brazilian Blowout website states, “The ONLY Professional Smoothing Treatment that improves the health of the hair. No Damage! and No harsh chemicals! NO FORMALDEHYDE!!” But we had Jordana do some investigating. She spoke with 3 different employees at the company (on three different days at three different times!) and is satisfied that the new formula indeed does not contain Hyde-family ingredients! Great investigative reporting, Jordana!
Is the new formula in a new bottle? How do I know if I am getting the latest hyde-free formula?
The bottle looks only slightly different but does not have anything on it marking it as a new formula. Many salons may not even carry it yet as they are using up their stock of the older formula. Be sure to ask if the formula they are going to use on you is the newest Brazilian Blowout product.
Does the new formula last as long as the old formula?
I asked Jordana if the treatment with the new formula lasted as long (up to 12 weeks) as the older formula. As a stylist, Brazilian Blowout Expert and someone who uses the treatment on herself, she said she hasn’t notice a difference in length of time the treatment lasts. You can count on it lasting 10-12 weeks if the Acai After-Care Maintenance product line is used.
Is it safer now? Can pregnant women use it?
While this is a safer formula for clients and stylists alike, keep in mind it is still not recommended that pregnant or nursing women receive the Brazilian Blowout™. Find out more in “The Truth: Can I Have a Keratin Treatment While Pregnant?”
I’m thrilled with the formula change of Brazilian Blowout™ and can’t wait for my next treatment in preparation for summer!
What do you think? Does the safer formula appeal to you? Will you be getting a Brazilian Blowout™ to help your hair become smooth, shiny and frizz-free?
Find Jordana at Lorraine Colour Bar in Santa Monica, CA.
Not ready for the commitment of a keratin treatment? Try an at home anti-frizz system for hair: Living Proof Straight Making Styling System ($34 Value)