Today I am flying to NYC to attend the 2013 Diet Coke® and The Heart Truth® Red Dress CollectionSM Fashion Show campaign! This star-studded event will feature renowned celebrities and buzz makers who will take to the runway in red dresses created by some of America’s top designers. Hosted on February 6 to kick off New York Fashion Week, the Red Dress CollectionSM Fashion Show inspires women to take care of their hearts.
Diet Coke celebrity ambassador, Minka Kelly, will walk the runway. Minka Kelly will wear a dress designed by renowned fashion designer, Oscar de la Renta. I’ll also be interviewing Minka about her role in The Heart Truth® campaign, as well as her upcoming film, The Butler, in which she plays Jackie Kennedy!
Throughout the month, Minka will use her social media channels to encourage her fans to participate in the campaign and raise awareness for the cause. Follow along on Twitter.com/MinkaKelly.
I’ll be wearing a red dress too (and red heels, of course!). While the celebrities are walking the catwalk, I’ll be cheering them on in this great Rachel Rachel Roy dress. I’ll be able to wear it for many occasions and love how the cascading ruffles give it such a flirty vibe!
I look forward to all the behind-the-scenes fun and of course, the catwalk ! Follow along on Instagram, Facebook and Twitter to enjoy the evening with me! Search hashtag #ShowYourHeart for all the coverage of the evening!
Don’t forget, throughout February, you can also use your social channels to trigger a donation from Diet Coke to the cause, up to $100,000. For every fan that uploads a heart-inspired photo to Twitter or Instagram using the hashtag #ShowYourHeart, Diet Coke will make a $1 donation to the Foundation for the National Institutes of Health (up to $100,000) to support heart health research and programs. Go to www.DietCoke.com/ShowYourHeart for more information on how to get involved.
As an official digital correspondent, I am receiving compensation.