The 2013 Red Dress Collection Fashion Show: Beautiful Red Dresses, Beautiful Cause

I was honored to attend the 2013 Red Dress CollectionSM fashion show on February 6, 2013.  (you can check out my photos on Instagram) The show is a beautiful showing of red gowns, used to raise awareness and support for women’s heart health programs! The celebrities wearing the gorgeous collection of red dresses help to spread the message that women need to take care of their hearts since heart disease is the #1 killer of women.

Diet Coke® partners with The Heart Truth® campaign to bring added awareness through packaging of their products and the  Red Dress CollectionSM fashion show. Minka Kelly is the ambassador for this year’s campaign. I spoke with Minka prior to the show and learned that she is committed to living a healthy lifestyle after losing her mother to colon cancer. Minka says she keeps her heart healthy by working with a trainer three times a week, hiking, doing yoga and other cardio activities. She likes to mix it up to keep from getting bored. Minka also watches what she eats and takes tips from Eating for Your Blood Type as well as practicing food combining. To keep stress low, in addition to exercise, she practices being grateful every day.

As part of her official duties, Minka took pictures with a variety of groups pre-show, including the Diet Coke® team, contest winners from the #ShowYourHeart contest and the official digital correspondents, including myself.  She is super sweet and ultra-gorgeous!  Her arms are so toned (I’m feeling inspired to do something about mine!)

Minka wore an Oscar de la Renta gown for the  Red Dress CollectionSM show.

The full list of models included: Minka Kelly, Cindy Parsons, Gabrielle Douglas, Jamie Chung, Jillian Michaels, Kelly Osbourne, Kendall Jenner, Kris Jenner, Kylie Jenner, Nastia Liukin, Roselyn Sanchez, Savannah Guthrie, Soledad O’Brian, Toni Braxton, Torah Bright, Wendy Williams, Brenda Strong, Chiquinquira Delgado and Cindy Parsons!

Here are some runway shots because I know you are dying to see all the gorgeous RED gowns!

Roselyn Sánchez in Tadashi Shoji

Soledad O’Brien in Black Halo Eve

Gabrielle Douglas in Pamella Roland

Kelly Osbourne in Zac Posen

Jillian Michaels in Cushnie et Ochs

Kris Jenner in Badgley Mischka

Kendall and Kylie Jenner in Badgley Mischka

Cindy Parsons in Adrianna Papell

Wendy Williams in Norma Kamali

Nastia Liukin in Reem Acra

Torah Bright in Nicole Miller

Jamie Chung in David Meister

Savannah Guthrie in Carolina Herrera

Toni Braxton in Herve L. Leroux

Brenda Strong in Marc Bouwer

My favorite picture from the night is Mama Jenners with her youngest girls:

Kris, Kendall, and Kylie Jenner

The celebrities have done their part, now it’s time to do your part! 

First, start by making some heart-loving choices with your eating and exercise habits.  Then help Diet Coke make a donation!

Throughout February, you can use your social channels to trigger a donation from Diet Coke® to the cause, up to $100,000. For every fan that uploads a heart-inspired photo to Twitter or Instagram using the hashtag #ShowYourHeart, Diet Coke® will make a $1 donation to the Foundation for the National Institutes of Health (up to $100,000) to support heart health research and programs.

Go to www.DietCoke.com/ShowYourHeart for more information on how to get involved.

Which gown would you most love to wear?

As an official digital correspondent, I am receiving compensation.

*photos by Photo by Dan & Corina Lecca for The Heart Truth.

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  1. [...] can (and should!) be worn year round! Let go of the idea that a red dress has to always be a long flowing gown! With the right cut, like an a-line skirt, it can easily be worn as day wear! Heels, of course, [...]

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